Campaign (Drink Driving)

THIS IS A CAMPAIGN ABOUT DRINK DRIVING!!!!

Insert an image that is associated with your chosen campaign into the box on the right and write the slogan associated with this.

Let’s play a game. If you drink and drive you LOSE!!!

What is the main message or purpose of this campaign? Write a full explanation about this campaign in your own words

The main message for this topic I am on is to stop innocent drivers killing people or even killing themselves also I am here to encourage the younger generation (18-25) to drink sensible but don’t drive while you have had a few pints. And to reduce the points taken off there licences.

What different media forms where used to promote the campaign message? (you wil upload any YouTube clips to your blogger later in the term) make a note of the html/url address for later

http://www.youtube.com/watch?v=qpYq9CBZoKQ

Examine the target audience and state why and how you think they have been targeted?

I am targeting the older and younger drivers due to the fact that most young people who drive think there invincible when they drink and drive. Also the older public because they think when they are getting through a bad time that because there experienced at driving there ok to drink and drive when its not also look at it in the point of the people who die from drivers who don’t obey the law.

Write down the names of key organisations associated with this campaign.
Are they well-known? If so why?

The main purpose of the drink and drive campaign is to do with council and there is a website called http://www.cadd.org.uk/ and they also campaign about drink and driving, also cadd stands for campaign against drink driving.

Identify the historical aspects to the campaign.
When did it start, is it still running. Have there been any government laws introduced as a result of this campaign.

THE YEAR OF 1971
In 1872 it became an offence to be drunk in charge of carriages, horses, cattle and steam engines!!

THE YEAR OF 1925 CRIMINAL JUSTICE ACT
In 1925 it became an offence to be found drunk in charge of ANY mechanically driven vehicle.

THE YEAR OF 1962 ROAD TRAFFIC ACT OF 1962
The possibility of using body fluids for alcohol analysis was first approached in the UK by the Road Traffic Act of 1962 (aka The Marples Act), although no legal limit was specified and it was not an offence to refuse to supply a blood or urine sample, although failing to do so could be used as supporting evidence to secure a drink driving conviction.
Before this act was introduced successful drink driving prosecutions relied solely upon the subjective tests and observations of so called 'police surgeons' and other evidence such as witness statements and the like.

THE YEAR OF 1964 ACCIDENTS, ALCOHOL AND RISK STUDY
A study entitled Grand Rapids Effects Revisited: Accidents, Alcohol and Risk funded by the US public health service and the Licensed Beverage Industries of New York that was carried out in 1964 found that 80mg of alcohol in 100ml of blood was the level at which the chances of being involved in a crash rises sharply for most drivers.

THE YEAR OF 1965 UK GOVERNMENT PREPARES TO INTRODUCE NEW DRINK DRIVING LAW
The UK government announces that it is preparing to introduce a blood alcohol limit for drivers (drink driving limit). This move comes as a result of the increase of road traffic accidents involving drivers who had been drinking alcohol.

Examine theeffectiveness of the campaign- Identify any facts and figures concerning the impact this campaign may have had on society

560(p) people were killed in drink and drive related incidents in 2009
2,100(p) were seriously injured
P= provisional
(http://www.crashmagnets.com/Students/Facts_Figures/DrinkDriving.html)= the information that I found about the facts and figures is from the website above.
Also every 15 minutes a teenage die due to drink driving.